Is the Anua Heartleaf 77 Toner worth it?

Anua's best-known product, and the one with the most confusing version history. The toner Korean reviewers rated is marked discontinued on Korea's review platform — replaced by a reformulated version.

Facts checked 2026-09-20 · researched in Seoul · we have not personally tested this product · contains affiliate links

The short answer

Worth it as a calming, low-friction toner, with one caveat nobody mentions: the version matters. On Glowpick, the original Heartleaf 77 toner carries 4.22 out of 5 across 1,395 reviews and one award — but that listing is flagged as discontinued, and Anua now sells a renewed "Heartleaf 77 Hyaluronic Acid" toner in its place. English-language reviews may describe the older formula.

Worth it if

Your skin is reactive and you want a toner that calms without doing anything dramatic
You prefer a watery toner you can layer or use on a cotton pad
You want to start with the brand most visitors ask about
You are fine with a large 250 ml bottle rather than a travel size

Skip it if

You want active treatment — this is a soothing step, not a problem solver
You need to know exactly which version you are buying and cannot check the label
You already own a hydrating toner and are looking for something new
You want a small bottle for a trip

Check which version you are buying

Both markets list 250 ml and 500 ml at 77% heartleaf. We found no sign of a different formula, though we did not compare full ingredient lists. The real risk here is the version rather than the region: the original and the renewed Hyaluronic Acid toner look almost identical in listing photos, so check the product name on the bottle.

What Koreans see when they shop for it

Public rating and ranking data as recorded on 2026-09-20, with the source next to each number. These platforms update continuously, so treat them as a snapshot. We do not reproduce Korean review text — the links further down take you to the originals.

Glowpick rating: 4.22 / 5 ^[1] 1,395 reviews on the original listing
Glowpick status: Original listing marked discontinued ^[1] Replaced by the renewed Hyaluronic Acid version.
Awards: 1 Glowpick award ^[1]
Amazon US position: Anua advertises it as a #1 bestselling facial toner on Amazon ^[4] Claim made on Anua's own site, not a live Amazon ranking.
Sold by: Anua has an official Amazon brand store ^[4]

What is published, and what is not

Written by us from Anua's own product pages in both markets — not taken from anyone's review text.

77% is the only concentration Anua publishes

Both the Korean and US product pages state 77% heartleaf (Houttuynia cordata) extract and nothing else as a percentage. Every other figure you see quoted for this toner comes from somewhere other than the brand.

The toner that built the reputation is not the toner on sale

Korea's Glowpick listing for the original is marked discontinued, and Anua's Korean store now sells the renewed "Heartleaf 77 Hyaluronic Acid Soothing Toner". The ratings below belong to the original. We could not confirm the exact date of the change.

It is a soothing step, not a treatment

Heartleaf extract is used in Korean routines for calming rather than for exfoliation or brightening, and the brand positions it that way. Read it as upkeep rather than as a product that changes anything visibly.

Specs and ingredients

Size: 250 ml (500 ml also sold) ^[3]
Korea retail price: 25,000 KRW ^[3]
US price: $23.00 on Anua's own store ^[4]
Published concentration: 77% heartleaf extract ^[3] No other ingredient percentage is published by the brand.
Where it goes: Toner step, after cleansing ^[3]

Where to buy it

We do not print store prices here — they move constantly and would be wrong the day after we published. Check the current price on the store page.

We earn a commission from purchases made through these links. It does not change what we recommend or what you pay.

Check price on Amazon

Two Amazon listings exist for this toner. Confirm the product name on the listing you open matches the version you want.

Read the Korean reviews yourself

Original review pages, in Korean. Your browser will translate them well enough.

Glowpick reviews — original version (Korean) the rating above comes from here
Glowpick — renewed version (Korean) no ranking published yet
Olive Young listing (Korean) Korean retail reviews

Questions people actually ask

Which version should I buy?

If you want the toner the English-language reviews describe, that is the original — and it is being phased out. If you want what Koreans are buying now, that is the renewed Hyaluronic Acid version. Neither is wrong; just know which one is in your cart.

Is 77% heartleaf meaningful?

It tells you the base of the formula is heartleaf water rather than plain water, which is the point of the product. It does not tell you how strong any active is, because Anua publishes no other percentages.

Is it cheaper in Korea?

Korean retail is 25,000 KRW for 250 ml and Anua's own US store lists $23.00, so the gap is small. Shipping usually decides it.

What we could not verify

Korean retail sites and Amazon block automated reading, so some numbers you see quoted elsewhere could not be confirmed at the source. We would rather list them than print a number we cannot stand behind.

Hwahae rating and review count. Search results show 4.37 across roughly 8,500 reviews and a #2 position in soothing toners, but Hwahae blocks automated reading so we could not confirm it at the source.
The exact date the original was discontinued and the renewed version launched.
Live Amazon price, rating and review count.
Which of the two Amazon listings corresponds to which version.
Cumulative sales figures — Anua publishes none that we could find.

Sources

Glowpick — Anua Heartleaf 77 Soothing Toner (rating, review count, award, discontinued status) — checked 2026-09-20
Hwahae product page — checked 2026-09-20 · page blocks automated access; the figures it reports are listed under what we could not verify
Anua Korean store — product page (size, price, published concentration) — checked 2026-09-20
Anua US store (US price, Amazon bestseller claim, brand store) — checked 2026-09-20

Ratings, review counts and rankings belong to the platforms listed above and are cited as facts with links back to the source. Review text is not reproduced on this page.